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Any tips on how one could transition from a role in paid search to a more brand side product marketing manager role? Have about 4yrs of paid search experience and a year of technical sales. Really unhappy in the paid media space.

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Get an MBA. Or look into Mark Ritson’s mini MBA

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Truly learn marketing principles, aka strategy not just tactics, be willing to start at the bottom to gain experience. The MBA part will accelerate your career growth in brand marketing.

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MBAs are also hella fun - life is short fuck it

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