Anyone have good examples of using video for self promotion? Not work sample reels but more like videos that show agency culture or philosophy? And...do you think that helps biz dev effort?

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We have a few and they are fun and not taken too seriously by anyone. They have a dual purpose of showing off our creative chops as well as our improvisational mindset. Also a great way to parlay into the content creation conversation if you have an in house team.

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Are they public? I would love to see them. Thanks!

As a client, who has sat through a number of RFPs I think a video can be great to open a meeting and either show the character of the team/company or the breadth of your work. It can build energy in the room; it can lighten the mood and it can also really highlight who you are and what you have to offer. That said it comes down editing. I have sat through sizzle reels that show the entire kitchen sink and then the presentation fell flat. I have sat through reels that show a teaser and it makes me lean in a little closer through the presentation to hear what they can do for my brand and why they are the right choice. When you strike the balance they can be an incredible tool.

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Really appreciate the feedback! All makes sense. Thank you!!

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