SaaS sellers.. are buyers not interested in you solving their business challenges nowadays?

Feels like no matter how well you understand their pain points, buyers today just tune out the moment they sense a sales call coming. I used to lead with a genuine problem solving angle and actually get engagement. Now it just feels like everyone has their walls up before you even open your mouth. Anyone else noticing this shift or is it just my market?

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When you take them through the steps explaining how much you understand the pain points and then showing them how your company can fix pain points what happens? If they Don’t give you a yes Keep asking questions. What’s prevent preventing them from wanting to move forward? If you can save the money on hard or soft costs, Ask Them in a non-direct way why they are not trying to save money? Sometimes it’s just changing things is not fun for people and you have to figure out how to get them to move past that

I think buyers are tired. Everyone says they solve pain points. I have noticed people engage more when I focus on curiosity and conversation instead of trying to diagnose too quickly.

Too much emphasis is given to ‘pain points’. Un-evidenced pain may just be your evaluation but not agreed. Focus instead on the discovery of ‘how much does it cost your business when….?’ ; ‘who in your business cares about how much this potential pain costs…..?’ Buyers are increasingly aware that Sellers are chasing these pain points but not enough Sellers are delivering hard evidence or are making it their mission to understand the costs involved.

Rather than, in some way, point at the buyers reluctance to engage, spend time being more concrete

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