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The women there - mmmfh
I prefer planet fitness women
It’s clean, pretty, and has unlimited classes included in your membership. The value I get from equinox is probably double what I would pay for boutique studio classes
Because it is bouji and trendy and you are seen as elite. It's like a Gold Plated Barry's
The equipment is nice (I’m a female lifter) and the demographics are similar to me in terms of age and background/education level/job. I’m single so it doesn’t hurt to meet a guy there (not the reason I go but would be a bonus)
Also to whoever said the machines are the same, they can be for the same exercises but the way the machines are designed can actually vary significantly from brand to brand. I’ve been to a ton of gyms and believe me some just don’t have the best machines. Also some gyms just lack certain equipment, so I like that equinox is usually pretty covered with everything.
I'd been at New York Sports Club for 15 years and the value proposition has just been the in decline to the point where I couldn't take it anymore. The straw that broke the camel's back was the location closest to my apartment only having cold water in the showers for like 3 months and not even having shower curtains - apparently only in the women's showers. The men's showers had curtains. This was in the months right after gyms reopened after Covid not this was no excuse. They also stopped providing soap/shampoo - yet I was still paying the same amount of money.
I'm really into saunas and steam rooms. All Equinoxes at least have a steam room and it's usually pretty good. Most of their locations are nice. Truth be told the machines are so the same for the most part. With any gym you're really paying for the locker room amenities. A bad Equinox is like a good New York Sports Club 10-15 years ago...