We've focused on networking and self promotion through a monthly newsletter for our new business process; sprinkled in with a tiny bit of RFPs. We're considering doing a mailing to targets. Thoughts?

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In my experience, those things are great early stage touch points from an awareness aspect but aren't pieces that will drive new business opportunities and engagement. I've found that mailers can be a strong way to show your team's creativity and is an awesome way to soft sell. I wouldn't go overboard with sales information or capabilities BS. I'd go with something that either drives them to your site or to a landing page which redirects to your site so you can track IP locations when prospecting. Then immediately roll them into your proactive efforts and be consistent in your follow up. It may help cut through the clutter, considering they likely get dozens of agencies reaching out daily/weekly. We designed a branded box where we sent an actual orange wrapped in some playful branding-esque pieces without actually stating our agency. And we put the landing page redirect link inside the box. It showed our personality and was a way for them to potentially remember me when I reach out days and weeks later. My opinion on monthly newsletters is hit or miss. I feel like agency content isn't usually unique enough for brands to be engaged with them and consumes a lot of agency time that could be spent on new business outreach. It just depends on the size and industries you're prospecting, and the amount of time it takes to create and use them. The best tools I've used are a strongly designed case studies, our agency reel, and IG DMs as a way of get on their radar and have a convo. Sorry for the rant. Way too much fucking coffee today. 😬🤙

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I’d be interested to chat and here more about your process. Been doing biz dev a long time. Feel free to chat me directly

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Would love to but new to the app and apparently the only thing I can do when I click on your post is report you.

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Someone tried to send me a DM regarsing my lengthy 🤦‍♂️ first reply. Won't let me open but would be happy to connect offline. joshmdonnelly@gmail.com. 🤙

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Appreciate the comment. Obviously the goal is just to get on the radar, hoping it converts to a meeting.

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We’ve gotten some meetings off super personalized mail, but never converted an opportunity out of it. That could be the nature of the recipients leadership wanted to target, but I do think it’s pretty unlikely to poach a relationship with a letter. Not impossible maybe, but I’d focus on clients who don’t already have AOR relationships.

Interested to hear how your effort turns out, keep us posted and good luck!

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Ive been doing a lot of direct emails/phone and even letters or hand written notes to prospects trying to convert into meetings. Anyone doing video for first touch ice breakers? Targeted I mean. Like: here is a video message about us trying your brand/ our thoughts on it etc? Curious if video is getting into your initial engagement strategy.

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