I love the Marketing team's enthusiasm, but their materials sometimes promise features that aren't fully developed yet. It leads to awkward client demos and me scrambling to explain the disconnect. Any tips on syncing expectations?

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This is tough, try to walk in Marketing’s shoes. They’re trying to promote value to the market. There’s no desire, on their part, to put things out that aren’t there. They’re trying to balance their efforts of promoting the differentiators vs a timeline of when it will land. Very tough.

I usually try to explain it in a way that this is a feature we plan on introducing. I don't want to set false expectations, but at the same time I want to be realistic and let them know it will be there. It's all about tone and phrasing I guess.

First off, you and the marketing team should be having monthly or even bi-monthly meetings at the minimum. In those meetings you should be discussing what the marketing is going to say. Because what they say and what you say need to always line up. You should have the exact same message at all times. Every piece of material that they create needs to be reviewed by you guys first. And vice versa.

You have to sell them on art of the possible but while being very transparent on where things are at. Definitely a hard balance

Knowing what has been sold before your meetings are important.
Communicating clearly what alredy works vs what's in the works is also key.

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