Looking for book/material recommendations:
I’m starting a new job as a data engineer in the web analytics and user interactions space. I want to hit the ground running with a solid understanding of the space, how things are measured, the types of problems I’m going to run into that have already been solved, etc. My background is typical technical DE candidate (python, cloud, sql, spark) but in unrelated domains and mostly batch data warehouse type environments. Thanks in advance!

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Avinash kaushik’s Web analytics 2.0 is my go-to. He has a blog as well.

Google Analytics certification will teach you the ins and outs of the data.

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