Marketing Discussions
Books

My background isn’t in marketing/branding/PR but I’m being thrown into an engagement for a small organization who has many different sub-brands. I now how to give them high level guidance on how to ensure their branding and message is consistent. Any resources/books you’d recommend I could crash course this on?

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

My teammate is leaving for a new opportunity soon and I will be floating by myself for a few months. Would anyone be able to provide me with any solid books that pertain to our field? I'm open to anything for creative, people manager 101, digital marketing, career motivating, etc. Trying to swim along to find my new normal and be self motivated.

Anyone good marketing books recommendations or online certifications?

Hiya! I was wondering if anyone here has any good recommendations in terms of books or learning material that I can pick up to learn about sales and marketing relevant to the consulting industry?

It's March, and I have done a lot of seminars in Jan and Feb. I've gotten a few clients but would like to increase AUM drastically! Any books, sites or advice on what I can do for marketing?

Best marketing books/videos for a brand new advisor that is building their book from scratch?

Looking for advice on continuing learning/education/books/resources on backstage business knowledge - thinks like operations, supply chain, demand planning, etc. I'm well versed in sales/marketing

Can some of you experienced folk recommend some good books for rookies? What are your favorites for investment strategies, marketing, selling, etc.?

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

Good marketing/branding books to read?

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

Best digital marketing books? Recommendations please 📘📙📗

Any courses for nonprofit marketing that someone can suggest?also any courses or books for copywriting.. writing for nonprofit marketing please.

What are some must read books that will help me understand the biopharma industry? I'd like to have a clearer view of the process from preclinical to marketing stage and just have a general background of the different major players, spec pharma field, the rise of CDMOs and CROs in the space, etc.

Are any of the paid online marketing courses worth it or should I stick to blogs and books?

Hey all. Seeing a lot of posts here of people sharing their "books". As a marketing strategist looking for a new opportunity, what is essential to include in a book? My work isn't exactly flashy like a designer's might be. Should I put some of my case studies together? Do you all host your books online? Any tool recommendations for creating these?

Imagine you're looking for a remote job at a large company with a sophisticated marketing function, strong manager, and room for growth. Making good traction, but then you're contacted by a company in a niche that FASCINATES you...like you read books about this subject for fun, you'd probably love this job. It's remote, the salary is good, the manager is nice, but you'd be the most senior marketing person; the company is about 200 people. What would you do?

Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

Hey all! Need a couple book recs for an upcoming beach trip.

Looking for a great non-fiction, relating to travel or world history (not just one moment in time). Could also be about the marketing world or memoirs of a business leader kinda thing.

Fiction wise I also like fantasy, paranormal, and romance. Some fave book series are the Black Gryphon from Mercedes Lackey, Game of Thrones, and From Jamaica Lane series. Similar books?

I'm considering pivoting to copywriting because that's the part of my role I'm best at -- a lot of the account management stuff is draining, but I can whip out social and marketing copy quickly & I enjoy it. Wondering if anyone has insight / leads on making the jump from accounts to the copy side when applying for jobs? 5 YOE, 3 in-agency with a mix of automotive and pharma + a side gig as a published author with muliple books (hoping that'll help on the creative / copy end?) Thank you!

Recent MBAs, can you share what marketing text books and themes were covered?

I want to learn marketing techniques outside of school, any websites or books any marketers would recommend ??

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

I'm being asked to be involved in product pricing for the first time, and lack any knowledge or experience in that area. Any suggestions on courses or books or websites? I'm considering the Pragmatic Marketing pricing course, so would be interested to hear from anyone who has taken it.

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

What do people recommend for start-up relevant marketing resources/books/personalities/podcasts?
I have a lot of enterprise marketing experience, but making a jump to a startup and want to get up to speed as quickly as possible.

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

Interviewing for a big tech marketing position. Any recommendations on books to read/ resources to prepare?

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Joining FAANG in a few months as a Product marketing manager, potentially with a new product growth focus. Any ex-consulting PMM/PM with advice and tips on how to ramp-up skills/toolset fast? (e.g, books, podcasts, sites)

Any recommended resources (books, online lectures, etc) on latest research & thinking in sales force mgmt and strategy? No consulting marketing speak articles plz

What is a good source for building, selling, marketing Banking as a Service or other banking services for new fintechs?

Books would be great but anything goes.